Facepalms. Sorry for the error!

Of broken links and bad memories

Jun 20, 2021

Hello friends,

Welp, it happened! Every email marketer’s nightmare - you send out an email to your subscribers only for it to contain … a broken link. (Crickets)

Fortunately, I realised it the moment the newsletter went out.

Unfortunately, I was stuck at the parents’ without a laptop!

But got home I did and this email is the result. Very sorry for the snafu! I have a spotty memory. Something always gives when I have a busy week, especially on a day when I had to chauffeur my parents to the vaccination centre to get their life-saving COVID-19 vaccinations!

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Here’s the article: The rise of Substack

Substack, the email marketing service/tool, has been getting a lot of hype lately. Some say it’s the saviour of journalism. I personally wouldn’t go that far, but it is certainly empowering content creators and creative entrepreneurs to reach their audiences cheaply (free, actually) and directly. It even gives them a way to create another income stream! In the article, Email’s hottest trend: The Substack newsletter, I explore how Substack and other services like that can benefit writers and readers.

Read the Essay